My Clarence Valley is the heart of destination marketing and tourism for the Clarence Valley region, proudly managed by Clarence Valley Council.

Driven by our love for this incredible region—its pristine beaches, ancient rainforests, mighty Clarence River, and vibrant communities—we’re passionate about sharing what makes this corner of New South Wales so special with locals and visitors alike.

We’re dedicated to working alongside our local businesses to build a sustainable, dynamic, and thriving tourism industry that benefits everyone who lives, works, and plays here. Guided by our 2024–2030 Destination Management Plan, we offer tourism operators cost-effective opportunities in destination marketing, media engagement, experience development, skills training, major event promotion, and visitor information services.

Together, we’re shaping a vibrant visitor economy and creating unforgettable experiences that celebrate the Clarence Valley.

With love,
The My Clarence Valley Team